The piece was shot directly across from the base of the famous Space Needle, but when I walked into the station, everyone's eyes were glazed over as it had just hit the wires that Michael Jackson had collapsed in his LA home and was being transported by ambulance to the ER. It was presumed that he was DOA and the shock and awe that rippled through Seattle--a town with no shortage of musical influences and icons--was palpable.
Regardless, many thanks to both Courtney and Matt here in DC and to Jake in Seattle for making this possible. Not only does the campaign exposure continue to grow, so too is the case with generous financial contributions.
I leave for San Francisco in two days so I'll post another entry very soon.
Doug Eldridge
President
DLE Sports
